In contemporary times, web traffic aids business surge revenue; hence; an understanding of website traffic is prerequisite to success. The website owner consciously takes steps essential to instigate a rise in web traffic. These steps are consequent on the information and opportunities available to you. Are you interested in having an understanding on the subject; “Website traffic”? This article will describe what website traffic means; it shall consider some metrics to look out for and the importance of web traffic to your business.
What is Web Site Traffic?
Just as vehicles and humans ply the highway, and their travels are termed as traffic. Similarly, web users who ply a given website are termed traffic. In other words, Website traffic alludes to web users who log on to, access, and use a website. Web traffic is measured in the number of times a user(s) access a website, seldom known as sessions.
Typically, it is a way of evaluating the frequency of online audience to a business. Web traffic is particular to each page of a website; this means that irrespective of the number of pages a site has; whether one, ten or more, visits to the pages are verified independently of each other.
How do I interpret website Traffic?
Soon after the institution of e-commerce in the early 1990s, the website traffic and it’s metrics were not famous hence not considered necessary in evaluating online success. Today, with technological revolution and sophistication, digital marketers are savvier and can evaluate website performance more inclusively. So, Analyst does more than inquiring how many people visited a website, but can also answer questions such as:
- What was the duration of stay? Driving significant traffic to a website is ridiculous if users only spend a few seconds. The bounce rate and time on page portray users’ behavior.
- What percentage of visitors made a purchase? Yes, online business thrives on a vast audience but the right ones. Verifying the number of purchases is typical of the conversion rate; a measure of the effectiveness of the e-commerce store at meeting scheduled objective.
- The cost implication of attracting a visitor? Most web traffic is without a fee; they are free, several others are paid traffic — for instance; affiliates or PPC or — to assist and surge their business. The two essential metrics, therefore, include the Cost Per Acquisition (CPA) and Cost of Acquiring Customers (CAC).
Business can modify its spending on ads as required when these metrics equates with AOV (average order value) and CLV (customer lifetime value),
Let’s consider two typical Underperforming online businesses
Website 1: Takes appropriate measures, vivid product descriptions with a higher conversion rate, but they only attract few traffic. Monthly visits (500) * Sales (40) = 8% Conversion Rate (CR)
Website 2: The ranking in natural Google searches shows well schedule content, an influx of paid advertising, great Website traffic, but the conversion rate is low. Monthly visits (5000) * Sales (400) sales = 8% CR
From the illustration above, there are two different e-commerce stores with an almost similar outcome. Each fails to take advantage of what they do and fails to pay attention to the area for improvement. The former has fewer traffic but converts more. The business isn’t taking adequate steps to surge traffic. The latter has been properly promoted; hence, the significant number of monthly visit but lacks conversion power. Both have their differences, weaknesses, and strength but produces the same result. Business derives satisfaction by studying and optimizing the areas of under performance. In this way, revenue is maximized.
Why is traffic importance for business growth?
Do you know that investment in e-commerce by businesses has surged unprecedentedly over the last couple of years? Today, there is that consciousness by entrepreneurs that with the consistent growth and visitation of clients to websites and search engines, e-commerce is essential to reduce risk, minimize cost and maximize returns.
Website traffic is essential in business because the number of visitors is equal to the number of opportunities you have to add new clients and expand your business line. Substantial traffic means; vast chance of reaching a higher audience. It means being known and seen by huge prospects. It is an opportunity to share your brand, make qualified leads, gain new customers, build an impression, and grow your business. It means more business exposure. In the long run, increasing traffic may initiate hiring more employees, and opening a new location. For bloggers, high traffic attracts an influx of sponsored ads and post to their blogs, which ultimately means more income.
In summary, there is an association between traffic and conversion, sales, and revenue. There is no revenue without sales. There are no sales without conversion, and finally, there is no conversion without traffic. The objective of all marketing strategies is to surge sales. To make sales, your website requires traffic and must convert same to sales. So, there is a need for traffic if a business must grow. So, when you are successful in traffic generation, you need to monitor it, but why?
Do I need to Monitor Web Traffic?
Yes, web traffic monitoring is vital. It is not as complex as it may sound complicated at first. Apparently, it can be simple and straightforward. Many people inquire to know why they should monitor their web traffic when they are making sales and receiving signups. Below are the reasons to monitor your web traffic
- So that you can understand the duration of stay of visitors on your sites
- So you can tell how useful your website is.
- So that you can analyze which pages are attracting visitors’ interest.
- So that you can evaluate the effectiveness of your marketing strategies.
- So that you can identify the sources of your traffic (such as social media sites).
- So that you can increase and improve the efficiency and effectiveness of your site inclusively.
What are the methods of getting traffic free?
- Create a Free Google My Business Listing
Google is becoming sophisticated daily and is producing smart results too. Other than visiting your website, if you have listed and detailed every fact which your potential clients desire for a decision, there is a high probability that they might contact you directly. Are you aware that an optimized google my business listing attracts seven times higher traffic than half done ones? Remember that all you’re listing are affiliated to your website. So, ideally, this is an essential method for securing more traffic to your website; hence, business
- Focus on Long-Tail Keywords
Short-tail keywords are often challenging to rank on the search engines yet searched more. On the flip side, considering long-tail keywords gives you an ideal chance of ranking better
- Begin an Email Marketing
Dispatching newsletters and marketing promotion using an email is also an ideal method of surging traffic to your website. In the dispatch information, include vital links of your website pages so they can visit and learn. Be thoughtful of your language and choice of words. It can put visitors off and could also attract visitors.
- Carry out an On-Page SEO
To surge, get more traffic, and rank adequately in search engines, several SEO strategies can be done on your website pages. These activities include; producing quality contents. These contents should meet the desire of the audience. Beneath every URL is the Meta description, so understand the component of a page to identify the substances which would results in higher clicks by users. These strategies are free but take a while to produce a result
- Get listed on Online Directories
Some online directories, including Yelp amongst others, have well-defined domain presence on google. There is a likelihood of having your business’s free Yelp page surge properly for pertinent searches
- Design Backlinks
A link associating your website to other related website is termed a backlink. If the linking is done to the complementary website, your business may receive the needed awareness before a larger audience, especially if the complementary website is an industry influencer. Moreover, should others trust your site; Google automatically increases the trust of your backlinks. Of course, you rank and get noticed without a fee
- Post on Social Media and include Hashtags
Social media plays a prominent role as a free marketing tool globally and drives traffic effectively to your website. Explore and utilize Linkedin, Facebook, Instagram, to market your blog posts and other essential pages on your website. In this manner, your social media visitors may become website callers.
- Make use of your Landing Pages
Your Landing page is another free source of traffic. The services and product offered by your business are scheduled on these pages. They contain the detailing and guide users on the requirements needed to proceed. Since the landing pages are the focused pages, then draft your message in a focused and compelling manner .
What are the methods of getting paid traffic?
- Google Search Advertising
When google ad is involved, you pay a token to get your website; primarily the landing page displayed foremost in search engines outcomes, especially for specific keywords. When inquiries concerning those keywords are lodged, google flaunts the accounts that have entered into a bid for theirs to be displayed and order them according to relevance and content. The search result which has been paid for is often displayed prior to those that are not paid. Exposure of this nature is an ideal way of promoting your website to typical visitors.
- Social Media Advertising
Just like having to pay to have your contents in prior spots on search advertising, you pay to be shown on relevant feeds. One essential thing is that you can choose the audience you wish to appear in both types of advertising.
- Display Advertising
Here, branded ads are simply scheduled on pertinent sites. For instance; ads for a fitness business owner can be placed on athletic gear webpage. This is likely to surge and attract relevant traffic to your site.
This entails merely re-positioning ads in relevant feeds; in front of those who have had prior glimpse or visits to your sites. The idea is that the chances of their return are high
- Google Maps Advertising
Preferences can be made on Google Ads platforms to have your business displayed at the top of Google Maps. Just as other paid ads, there is an indication that your ads are commercially driven, but the gains derived from it will be worthwhile.
Some DO’s and Don’ts of Website traffic
- Do not auto-generate traffic to your website. It can attract negative response from Google. Suspicious behavior will hurt your rankings because it will be scheduled as spam. Your audience may not be targeted, and your site can even be banned
- Identify and use keywords appropriately
- Do not steal from the pages of other websites
- Blot your site with keywords that are related and relevant to it.
- Try not to stuff Keyword.
- Do not go for free web hosting. They are sometimes ignored by search engines.
- Be sure every page of your webpage is complete